Brand identity
A distinctive visual identity that gives your business a recognisable personality.
- Logo and visual identity
- Colour and typography systems
- Supporting graphic elements
- Brand guidelines
- Marketing and brand applications
Boson: brand identity and websites for growing businesses. A good
businessneeds
great
branding
I help ambitious businesses build a distinctive brand identity and a professional website that communicate their value, earn customer trust and set them apart from competitors.
// The problem
Your business has grown. Does your brand reflect that?
You have a good product or service. Your customers are happy. Your business is growing. But your branding hasn't quite caught up.
- Your business looks less established than your competitors.
- Your logo, website and social media don't feel connected.
- Customers don't immediately understand what makes you different.
- Your website doesn't communicate the quality of your work.
- You're ready to charge more, but your brand doesn't support that perception.
Your business has evolved. It's time your brand did too.
// What I do
I bring your business together as one recognisable brand.
Your logo, website, marketing material and communication should all work together. Not look like they belong to different businesses. I help you build that consistency through two core services.
Website design
A professional digital presence that helps customers understand your business and take the next step.
- Website structure and planning
- User interface design
- Responsive website development
- Content structure
- Custom functionality and integrations
The result is a brand that looks consistent, communicates clearly and gives customers a reason to take your business seriously.
Explore my work// Work
Curated projects.
Tandema · Kansas City
Brand identity / Website / Merch
pyChaat · Mumbai
Brand identity / Packaging / Outdoor media
HealthDexter · Mumbai
Brand identity / Website / Social media
Bagheera · Bengaluru
Brand identity / Website / Social media
// My approach
Design is the output. Understanding your business comes first.
I don't start with colours, logos or layouts. I start by understanding your business, the people you want to reach and the market you're competing in.
Understand your market
I study your competitors, audience and existing brand touchpoints to understand what works, what doesn't and where opportunities exist.
Find your difference
I identify what makes your business worth choosing and how to communicate that value more effectively.
Build your identity
I translate the strategy into a visual identity and website that reflect your business and appeal to the right audience.
Make it consistent
Your brand is brought together through guidelines and applications that help maintain consistency as your business grows.
// Process
My 4-step formula for brand assets.
- // Step 01
Discovery Call
I discuss your business, goals and requirements on a free 15-minute call.
- // Step 02
Strategy Call
You receive a defined creative direction and project scope. This could take between 60 and 120 minutes
- // Step 03
Design
I develop your identity and website based on the approved direction. Timeline: 7-20 days
- // Step 04
Delivery
You receive the final files, brand guidelines and website handover after paying the balance amount.
// About
I'm Shwetang, an independent brand and interface designer.
I work directly with founders and business owners to build distinctive brand identities and websites. From initial research to final delivery, you work with me throughout the process.
In physics, bosons carry force between things and hold them together, which is how I work. The name 13oson.com is an improvisation since boson.com was taken ('1' and '3' together make a 'B').
I have over 8 years of industry experience and have worked with clients like HDFC Bank, SBM Bank, Standard Chartered Bank and ICICI Bank. The work ranged from websites and landing pages to mailers and brand identities, plus the marketing collateral around them — business cards, various posters, brochures, social media posts and supporting banners.
// Pricing
Pick your scope.
Whether you're building a new brand or bringing consistency to an established business, I'll help you create an identity that reflects the quality of what you do. Pick one service or combine as many as you need.
Brand identity
A complete identity system that makes your business look credible and consistent everywhere.
- Brand mission, vision, values and tone of voice
- Logo variations
- Colour palette & typography
- Supporting elements: illustrations, patterns and iconography
- Brand applications like stationery and email signatures
Starting at ₹50,000
Website
A fast, search-friendly website that presents your business clearly on every device.
- One-page responsive webpage
- Optimised for search engines
- Enhanced user experience
- Additional pages cost extra, priced by complexity
- Basic contact form
- Hosting not included
Starting at ₹90,000
Social media
Consistent, on-brand content for the platforms your customers use.
- 10 bespoke static posts and banners for Facebook, Instagram, LinkedIn and X
- 2 carousels of 6 slides each
- More carousels cost extra, priced by slide count
Starting at ₹30,000
// FAQ
Answers to common questions.
No. That's part of what I help you with. I'll discuss your business, audience and goals with you before defining the creative direction.
Yes. Whether you need a complete rebrand or improvements to an existing identity, I can discuss what makes the most sense for your business.
Yes. I offer brand identity and website design together. Website scope and functionality depend on the selected package.
You are responsible for providing the final website copy. I help establish the content structure and can discuss additional copywriting requirements separately.
It depends on the scope and complexity. You'll receive an estimated timeline before the project begins. Timelines also depend on receiving content, feedback and approvals on time.
The proposal will clearly specify the revision rounds included at each stage. Additional work outside the agreed scope is billed separately.
Full payment is required upfront before work begins. All payments are non-refundable. Please review the agreed scope and terms carefully before booking.
You'll receive the agreed final deliverables and applicable usage rights as outlined in the project agreement. Source files and third-party licences will be specified in the proposal.
Maintenance and post-launch support can be discussed separately depending on your requirements.
Communication happens over email or Google Meet. For local clients, calls and meetings are scheduled between 10 AM and 6 PM, Monday to Friday.
// Contact
Let's make your business look the part.
Tell me a little about your business, what you're looking to improve and what you have in mind. I'll review your enquiry and get back to you within my working hours.